Build Trust: Give Away Good Content to Your Social Networks
As a business owner who is marketing your business online using Social Media, giving away valuable content has got to be the biggest part of your marketing plan.
The secret success formula for Social Media is:
You want to be building up trust by providing MASSIVE value to your customers and prospects. People always will do business with those people who they Know, Like and Trust. Therefore, you need to become the trusted advisor for your niche. Hint: This isn’t as hard as you think.
You can start off by asking yourself the question “What is worth $100 that will be of benefit to my ideal customer?”
Typically, it will be an eBook, an audio, or a video that teaches about the benefits of your product/service and educated the prospect.
After this, you want to start GIVING IT AWAY FOR FREE. I know, this sounds like a terrible business strategy giving stuff away for free, but work with me here. From the mind of your prospect, if they are given something thats valuable for free from you, they are more likely to come back to you for more information, right? Right.
So….that’s when the next step comes in, you get to just keep stacking the value to them. Get their information through a lead capture page to get another piece of valuable content (another $100 or $200 worth of value) and give them this in exchange for their email address/phone number/etc.
All you really need to do is teach them. Educate these people and they will love you. This will also eliminate some headaches with bad customers because you will naturally be attracting good customers.
A potential buyer will buy from you much more readily if they feel they know you and can trust you. By giving away good information that they are looking for and can use, you are taking a large step in building trust. Blogs are an excellent example of giving away good content. For example, if you are a Chiropractor, write about all of the areas of health that often trip your customers up. Why do they come to you? What questions do they have? Answer those questions on your blog. You could write about “7 Things Your Chiropractor Isn’t Telling You”, and explain all of the things that people should be aware of when going to the chiropractor.
Some people are hesitant to give their best content away. They have learned over the years to protect their information so that they can offer it to only their paying customers. This is no longer a strong strategy. With information flowing so freely, if you hoard yours, no one will ever know you are out there sitting on great information. A better strategy is to freely share information. If you demonstrate you are an expert in a subject I am looking for, I will be far more likely to come to you for further assistance if I need it.
What type of content do you give to your community? Can you improve it?
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